Onboarding
1. What is the name of your business, and what are its primary products or services?
2. Can you describe your business's mission and vision?
3. Who is your target audience or ideal customer?
4. What are the key demographics of your customers (age, location, gender, etc.)?
5. What are the main challenges or pain points your customers face that your business addresses?
6. How does your service uniquely solve these challenges?
7. What are the core values of your business?
8. What is the tone and style of your current marketing materials (formal, casual, humorous, etc.)?
9. Are there any specific keywords or phrases that you frequently use or want to be associated with your brand?
10. Who are your main competitors, and how do you differentiate from them?
11. What are your short-term and long-term goals for the business?
12. What kind of content has been most effective or engaging for your audience in the past?
13. Are there any specific themes or topics you want to avoid in your content?
14. What social media platforms does your business currently use, and which are most effective?
15. How do you want your audience to feel after interacting with your brand?
16. Are there any industry-specific terms or jargon that your audience is familiar with?
17. What's the customer journey like from discovery to purchase?
18. What is the current public perception of your brand, if known?
19. Are there any upcoming promotions, events, or product launches that you want to highlight in your content?