How long should a blog be?

Is there an ideal word count for writing a blog?

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Have you ever wondered how long a blog should be? If you're asking this question, you're not alone. It's a common question among bloggers, content marketers, and SEO specialists. But don't worry, in this article, we'll delve into this topic and provide you with a comprehensive answer.

Factors That Determine the Length of a Blog

Before we discuss the ideal length of a blog, it's important to know the factors that influence the length of a blog.

The Purpose of the Blog

The first thing to consider is the purpose of your blog. Are you blogging to provide information? To entertain your readers? Or to promote your products and services? The purpose of the blog can affect the length of the blog.

The Audience of the Blog

The audience of your blog is also an important factor. Some readers prefer short, concise blogs, while others appreciate longer, more detailed blogs. Understanding your audience can help you determine the appropriate length for your blog.

What Does Research Say About the Ideal Length of a Blog?

There has been a lot of research done on the ideal length of a blog. Let's take a look at what the data says.

Blogs for SEO Purposes

For SEO purposes, data suggests that longer blogs tend to perform better. Research shows that the average length of a blog post appearing on the first page of Google is around 1890 words.

Blogs for Social Media

For blogs primarily intended to be shared on social media, data suggests that shorter blogs perform better. Blog posts of about 1000 to 1500 words get the most shares and likes.

Blogs for Reader Engagement

As for reader engagement, data shows that the ideal blog length depends on the topic and the audience. A longer blog can generate more engagement if the topic is complex and the readers desire more detailed information.


There is no one-size-fits-all answer to the question "How long should a blog be?". It all depends on your goal, your audience, and the nature of your content. It's important to tailor your blog length to these factors to achieve the best results.

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